However, many online shop owners don’t do enough to maximize their sales, which means they end up leaving a lot of money on the table.
Don’t let this happen to you. Read the following information and learn how to get more sales at Christmas.
The first step is to start your Christmas push early. Many shop owners leave it until the end of November or even early December, but by this time you’ve already missed out on a lot of potential trade.
It’s now commonly accepted that early October is when many people start doing their Christmas shopping, so make sure you are fully prepared around this time.
Offer gift wrapping
Did you know that an online customer doing Christmas shopping is more likely to buy something from your website if you offer gift wrapping. Many people don’t want the hassle of wrapping things themselves anymore, so doing it all for them is like the icing on the cake.
You could use Christmas boxes to put the items in and then wrap them up for a professional finish.
Optimize your website
There are many different factors that need to be looked at when it comes to your website. Firstly, is your hosting company able to cope with a sudden surge of traffic to your site? If they can’t and your site goes down, then you’ll end up losing sales.
Next, is your website easy to navigate and does it install trust in potential customers? When people don’t feel secure or they have a hard time finding what they want to buy, then expect them to be gone in no time at all to a rival shop.
Lastly, are you accepting as many payment options as possible? In this day and age there are many ways that people can pay, such as debit card, credit card and Paypal.
Have a special offer
More than ever before online shoppers are looking for discounts and incentives in order to save money and get more for their dollars. This is why having some kind of special offer during the Christmas period ensures you attract people onto your site so they can spend some money.
You might want to experiment with different kinds of offers to see what works best, such as 20% off if you spend over a certain amount or a buy one get one free type of deal.